Getting people to try a scoop of your store’s delicious frozen yogurt is one of the most important aspects of establishing frozen yogurt business.
That means your marketing strategies must appeal to a variety of target markets, such as families that want a cool treat on a hot day, employees from local businesses on their lunch break or people strolling through the mall. Once people try your frozen treats, implement strategies that convince them to return to your store, instead of going to your competitor’s ice cream shop.
How to Promote Frozen Yogurt Business
Hold a grand opening event and offer samples of the different types of frozen yogurt you sell. Hand out coupons for a free cup or cone, as well as one for their next visit. Set up tasting tours for day care and school-aged children, especially if you make your own frozen yogurt in the store, so kids can see how the process works. Provide samples to each child and count on them telling their parents about their fun tour and that they want to go back.
Offer a reward card to each person who enters your shop, and punch or stamp the card every time they buy a cup or cone. Let cardholders know they get a free cone after six visits or a free cup of yogurt with unlimited toppings after their 10th visit. Hang banners in your store that show an image of the yogurt and the offer of the freebie. Train your employees to ask if people if they would like a card, since this helps develop repeat visits.
Reminding customers of your delicious yogurt while interacting with potential frozen yogurt buyers makes social media a way to bring in frozen yogurt business. Alert customers on your website whenever you offer a new flavor and use tantalizing descriptions to make people want to try it. Talk about your grand opening event and add photos of people having fun and trying the yogurt. If you provide school tours, show photos of the tours on your site. Post about special promotions, such as your loyalty program, to encourage people to keep trying new flavors or return for their favorites.
To help build brand awareness so people think of your shop when they get the urge for a dip of frozen yogurt, send press releases to the local media about your yogurt shop’s grand opening. Once you start offering school tours, alert the press. Take the tours a step further and tie the press release to fundraising events you plan to hold, such as giving five percent of all sales to the local PTA or a school-related cause.